@OneMinuteBriefs the award-winning Twitter phenomenon for creatives. One rule. One minute. Create an ad.
Most Improved OMBLE 2016
Becoming an ‘OMBLE’ has allowed me to explore my creativity and develop my short copy skills. I love to incorporate humour into my ideas and often take an unexpected female perspective on most topics.
One of my proudest moments has been a producing a brief for #SHINPADS in homage to
Using the visual of a pair of shinpads, I alluded to their likeness to acrylic nails, by combining the image with the phrase ‘I’d rather break a nail than swerve a tackle’. This ad used a traditional masculine tone of voice mixed with typically feminine behaviour to great effect.
THE DRUM DO IT DAY: CLIENT EARTH
This entry was featured in the London Evening Standard and the Financial Times as part of a campaign to raise public awareness of the health effects of air pollution in the UK. This was part of a collaboration between The Drum and One Minute Briefs to help prove that marketing can change the world.
GRANT THORNTON UK: VIBRANT WEST MIDLANDS
As part of Grant Thornton UK’s Vibrant Economy campaign, I created a quickly put together concept aiming to encourage greater collaboration amongst West Midlands communities to unlock its full potential.
The brief features the names of iconic areas within the Midlands, with the letters coming together to form the word vibrant. With more design work this idea could be developed further.
Each One Minute Brief takes only 60 seconds to complete. Provided with a hashtag brief each day, the pressure is on to create an advertisement for the chosen topic. From #WETWIPES to #ENDLONELINESS, every ‘campaign’ offers the opportunity to be entertaining or thought-provoking in equal measure.
The submissions above highlight my ability to create a range of spontaneous ideas, using humour and emotion with a range of visuals.
You can find out more about my creative journey with One Minute Briefs here.